Advertising
It is pretty obvious that the debasement of the human mind caused by a constant flow of fraudulent advertising is no trivial thing. There is more than one way to conquer a country.
Books and Reading
A good title is the title of a successful book.
Critics and Criticism
It is wrong to be harsh with the New York critics, unless one admits in the same breath that it is a condition of their existence that they should write entertainingly about something which is rarely worth writing about at all.
Death and Dying
Woe, woe, woe... in a little while we shall all be dead. Therefore let us behave as though we were dead already.
Heroes and Heroism
Down these mean streets a man must go who is not himself mean, who is neither tarnished nor afraid... He is the hero, he is everything. He must be a complete man and a common man and yet an unusual man. He must be, to use a rather weathered phrase, a man of honor, by instinct, by inevitability, without thought of it, and certainly without saying it. He must be the best man in his world and a good enough man for any world.
Language
It is a mass language only in the same sense that its baseball slang is born of baseball players. That is, it is a language which is being molded by writers to do delicate things and yet be within the grasp of superficially educated people. It is not a natural growth, much as its proletarian writers would like to think so. But compared with it at its best, English has reached the Alexandrian stage of formalism and decay.
Money
However toplofty and idealistic a man may be, he can always rationalize his right to earn money.
Style
The most durable thing in writing is style, and style is the most valuable investment a writer can make with his time. It pays off slowly, your agent will sneer at it, your publisher will misunderstand it, and it will take people you have never heard of to convince them by slow degrees that the writer who puts his individual mark on the way he writes will always pay off.
Writers and Writing
There is something about the literary life that repels me, all this desperate building of castles on cobwebs, the long-drawn acrimonious struggle to make something important which we all know will be gone forever in a few years, the miasma of failure which is to me almost as offensive as the cheap gaudiness of popular success.
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